Companies with disparate, disconnected CRM systems face the burden and costs associated with licensing, maintaining, and updating multiple servers and software, as well as the issue of duplicate customer records. Such is the case with Ipswitch, Inc., a private software company struggling with various CRM and ERP systems across three distinct company divisions. Its resolution: Leverage a cloud offering that provides complete integration of these systems into one unified CRM solution to create a 360-degree view of the customer.
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